I know. This post is long overdue. The networking enthusiast not sharing books on connecting. So here we go! My top seven ( kind of )
My number one, the go-to book is "Work the Pond" because: - It's all about the social science of connecting - It's the most approachable of all the books - Canadian culture content (90% networking books are American) I have personally bought over 50 copies over the years to give away.
2) Business cards to business relationships - Another Canadian author, more business focused - Goes back to the basics of business networking - Every business person should own this book 3) Susan RoAne has written a dozen + books, 7 best sellers on the topic of networking. She tackles every subject from the mind to manner to application - I count her as the international champion of connection! Pick one that works for you!
4) Smart Networking - This book is not just great and very strategic (includes how to make a long and short term networking plan ) it's a quick read. - If you're looking for a job pronto, buy this book - If you work a lot and don't have time, buy this book
5) I call them the dynamic duo. Keith Ferrazzi's internationalbest seller "Never Eat Alone" and his confession/apology and solidfollow up "Whose got your back" - together they make the best business read on networking that I can actually say was as much enjoyment as it was work. Best read on how to network in social settings and how to create your own networking board!
6) As the flying lizards once said "Money, that's what I want". If money's your bag - rainmaking is your task and this book was like a football playbook. So strategic, so methodical, it was referred to me by a lawyer and I consult it often. (speaking of football I wrote a whole post on a football fan queen of "connecting" , don't miss it ) 7) INTROVERTS. I know you have suffered under the tyranny of "Type A" jerks your whole career. This book will help you survive and maybe...thrive
1. WHY use social media 2. WHY care and engage in 2.0 networking online or off? 3. HOW to engage authentically, strategically but practically
JUST NAILED IT - If you are a social media skeptic, this is the read for you.
A tiny bonus for much of my personal network, the author lives in Toronto Canada and rather than all the New York, San Fran, LA references of my favourite authors he cites examples I can totally relate to.
Things I loved about this book:
- Tearing up old world marketing: "Buy or Goodbye" - Gloriously dispelling the tyranny of the "Free Consultation" myth - 100 tips on better twitter use for results - The best argument to kill cold calling and what to do instead
I don't know why but he has a couple mentions about how to market and network for artists scattered around the book, it's a hard market and I found the stories and examples fascinating. Very business applicable.
I love that he doesn't focus on one medium for social media, this is a lesson in 2.0 engagement that goes far beyond JUST Twitter.
I got GOOSEBUMPS reading the chapter "Twitter Vs. Facebook Vs. LinkedIn" and truly appreciated that he cites the good, bad and tips for using each.
Me personally, I totally back Darkhorse Coffee and think the author missed their point. Jerks with laptops terrorize the coffee shop business and I for one applaud any business who stands up to them. Networking masters Starbucks have solved this problem with new zones for networking, working and socializing - genius!
Discussion of how to use newsletters and the power of pull in 2011 was brilliant and so helpful to much of the business my network engages in for both nonprofit and seeking profit.
I shudder to see that he nailed the marketing essence of the coffee war in Canada, my family and network went through the same experience. I would love to hear from others who read the book if they agree.
His story of why YouTube is NOT NOT NOT the place to go viral is a fascinating business case study, along with his personal story of botched internet stardom is what makes this book a must read.
Also of high value a powerful story, study and recommendations for booth-dwellers at conferences! If you're an avid exhibitor, get this book.
Lastly, people think that I, as someone who lives and breathes networking is all about face to face events. But I totally agree with the author that 90%+ are terrible and he outlines the people to avoid at them.
Never cold call, never cold network, never go to an event cold. Stay warm and succeed!
This book is something anyone who is curious about what 3-dimensional marketing looks like in 2011. And if you want to succeed in 2012? Get it. Period.
I leave you with a good business interview on UnMarketing
If you are part of my fundraising network, you'll find great value in this talk at last year's "Digital Leap" conference organized by the ever-awesome Stephen Thomas team:
Perfect start of the end of summer, get my brain working again book. It won't hurt your head, I promise.
Something to read at a cottage, on a dock, in a boat where you have time to think in between and after
Yes Guy, Enchanting. ( TOO enchanting, I got #@$!#$ library fines because I kept it to read it slow, like eating rich food)
Now don't get me wrong. There are some busine$$ tips in here I LOVED the script to turn your front desk into front sales
Descriptions of what makes: - A product enchanting - A brand of value in 2011 - A strategy worth committing to
What is the most enchanting length of: - Email - Video-PowerPoint
I love that Guy quotes my favourite networking book of all time on the topic of networking!! "Work the Pond" rules!! As I was hoping, like Sally Hogshead takes apart "Fascination" for business, Guy takes apart enchantment and shares all the moving parts for you to create success.
Every chapter ends with a real world story. So thrilled a business hero of mine, Garr Reynolds is one and there's a whole chapter on the beauty and simplicity of Japanese culture.
How to enchant - Volunteers - Your boss- Your employees
And how cultivate enchantment Kryptonite to not be swayed by others..
The very best of pull marketing education. The business read of the summer. I leave you with my favourite quote from the book and a great visual plug...
"The function of the muscles is to pulland not to push, except in the case of the genitals and the tongue". Leonardo Da Vinci
Every time a book on intelligence, leadership or marketing starts talking about the brain things get very boring and textbookish.
This, is the BEST BOOK I'VE EVER READ on the marketing language of the brain. You want to talk value? For a science-kind of book each chapter starts with these words: "At the end of this chapter you'll know and be able to use the following" followed by three bullets. They go into complex topics in bit size bits, the writing is understandable, punchy and well edited to NOT be boring.
The book breaks down the brain by: - Geography - The senses - Gender and gender roles - Engagement with habit - Engagement with product
I particularly liked the chapters on the empathic brain, the mommy brain ( finally a book that doesn't assume all women are mommy's ) and the fantastic explanation of "Mirror Neurons" ( monkey see...)
You'll learn about how - Your consumer thinks about your product - Engages it in store to complete purchase - Engages it online to complete purchase - How to move people from "fans" to "advocates" in a social media world This is a recent publish so chapters like "how to rock the aisle" may be classic but "the world of one screen" that is based on smartphones and tablets is new world thinking that is high-value right now.
A deeper read, it was overdue at the library when I returned it. Worth it."
Will leave you with some thoughts below...if you're looking for a more marketing lighter insight into "why we buy" without all the brain-talk - the book "Buy-ology" linked above is always talked about alongside this book
AND... if you're curious about "Buy-ology" above too....
This book was a fantastic Audio listen on my commute
Recently I was supposed to attend a talk by Joseph Michelli A schedule change meant that it was moved and I missed it BUT! It was great because it caused me to read three great books of his.
Anyone who knows me knows I LOVE Starbucks But my biggest secret is that it has very little to do with their Coffee It's about the environment and the service level the fact that I can take a client there and it's like...or better than meeting in my office
Mitchelli focuses on the "5 key leadership principles" of Starbucks Co.:
1. Make it your own 2. Everything Matters 3. Surprise and delight 4. Embrace resistance 5. Leave your mark
I loved this book because it was about picking up - the best tips to create service excellence - the best ways to create memorable customer moments in any business - how to take an everyday transaction and raise it to a loyalty level event
No airy-fairy coffee-house writing here. Michelli actually shares how Starbucks does it all. Worth your time in a service economy world.
His second and most recent book is a similar format book the case study is the famed Ritz-Carleton Hotel Company
Again, he defines the critical values, company promise and employee environment
Value is found in the exact methods used to create excellent - employee hiring practice - employee training - cultures of accountability, integrity and engagement
This book was filled with golden nuggets anyone can apply to their business I like that the book was written to acknowledge all employees and customers ARE HUMAN BEINGS and because of that we're going to get clouded with emotion and baggage - why not make all that work in your favour?
Lastly, a book about a fish market? It was actually my favourite book of his.
Although it is not as literal and case study heavy it is written in the voice of John Yokoyaman owner of the world famous "Pike Place Fish Market" in Seattle
Because of the story format, this was the quickest read I retained the most, I enjoyed it the most. Michelli as steward of the story - every business learning is properly conveyed
I did like the way the owner admitted his mistakes Lots of learning here for business owners and managers He went from employee obedience to fierce loyalty in a tough environment
These are three great business reads. My peers who attended his talk said it was a home run, not hokey or contrived
If you seek service excellence from your team, read or call Joseph..
Here's a fascinating quick talk from him about innovation yesterday and today
Do you care about your career? Do you invest in your future? Do you know where you want to go but don't know how?
This book is a must read.
The book is separated into three mindsets:
1) Find your ideal your strengths, your goals
2) BEFORE you get the job, what to do
3) What to do as SOON as you get the job to succeed
Here's a snapshot of the plan - obviously you need the book to get the most out of it:
This book is NEVER vague. There is a road map and worksheet for every step of the way.
The "due diligence" on a company, department and employer before you apply for a job is the best section I've ever read on this subject.
There are also some powerful insights and tips about moving up inside a company.
I love that this book NEVER denies real humanity. Something "job hunt" and "management" books always do.
It recognizes that people are curious, nervous and protect themselves - it's not sneaky to communicate with your employees - it's honest reality.
I love their concept of the "fuzzy front end" that time when you start a job in the first couple weeks. Brilliant advice here, the best start plan (that includes tips on your home life ) I've ever seen in print.
Even tips on how to set up your office depending on your position.
For job seekers, in a post internet world this book has a communications plan with that critical pre-job networking stage.
There is an entire section on "day one" strategy.
This is also a great book for board members/ board chairs. Tips in here for you too, how to vet a board, the staff, what to do on day one, week one, month one.
I like that this book references Clifton/Buckingham "Strength Finder 2.0" and the "stregths-based" leadership series. I'm a big fan.
A WHACK of downloadable customizable tools! Free! Leadership, your own personal success is never as easy as pressing a button or reading a book. It takes strategy first, hard word second. You can do number two alone, for number one go out and buy this book today. You will not regret it. Until then, I leave you to "Imagine" with a short thoughtful video by Xplan and Nitin Nohria about leadership - where do you fit in?!
Mintzberg is held by many to be a business icon for the current generation.
This is a small book, but you'll enjoy it in the same way a glass scotch, port, fine wine etc.. is smaller than a pint of beer.
Mintzberg isn't a theorist he's a management mechanic
In this book he stewards you through a number of essays and position papers that are fun to read but still practical.
Digestible bites of 1000 to 1500 words max.
This book is the ultimate to take on a plan, train or bus ride (or private jet/yacht/top of a mountain and other "leadership" cliches) - it will leave you productive but pensive.
Other management writers lose me quickly, Mintzberg on the other hand describes my day in every book:
The lack of time, the challenge of work Vs. staff issues, the issue of vision Vs. strategy and results Vs. productivity
If you view management as a career more than just a job title...
Read this book, you will enjoy it.
I leave you with 14 minutes and 22 seconds of Henry at Tedx McGill
t is long overdue.
an RoAne has written a dozen + books, 7 best sellers on 
the topic of networking. She tackles every subject from the mind to manner to application - I count her as the international champion of connection! Pick one that works for you!
l them the dynamic duo. Keith Ferrazzi's international b
est seller "Never Eat Alone" and his confession/apology and solid follow up "Whose got your back" - together they make the best business read on networking that I can actually say was as much enjoyment as it was work. Best read on how to network in social settings and how to create your own networking board!
he flying lizards once said "Money, that's what I want". If money's your bag - rainmaking is your task and this book was like a football playbook. So strategic, so methodical, it was referred to me by a lawyer and I consult it often. (speaking of football I wrote a whole post on a football fan queen of "connecting" , don't miss it )
stumbleupon, retweet, whatever
