Because of this blog, people send me books. I have to send most of them back because they’re not about networking, or business development and don’t have content I can get excited about, content of powerful value.
Andrew Dietz, you sought me out sir. I am grateful.
This book is awesome – more importantly it’s valuable.
First and foremost he puts to rest the old school mantra of “ABC: Always Be Closing” and updates the networking paradigm for this century of authentic connecting and open data ---- ALWAYS BE OPENING
Opening conversations, opening connections to new possibility, opening collaboration opportunities for your network. People say “be of value to your clients or donors” – this book is the playbook of how to do that.
Now, full disclosure, I do not like all organized sport so the football analogies were totally lost on me. But the book is really about the strategy of solid, authentic human networking and that is something I’m all about.
Written in fable format ( which I love because it makes for a quicker, more memorable and dare I say ‘enjoyable’ read ) this book is about Sam a young lawyer who just doesn’t get it – he doesn’t get it because he was taught 20th Century networking like so many of us. He is helped along by Candace, the owner of a 21st century “coffee shop” coworking space – the kind that many of us know is the hottest place to be right now for knowledge workers.
Young professionals are going to want to read this book because it’s a play by play with actual granular guidance ( chapter reviews include what to do, what to say, how to do it ) on real authentic networking.
Experienced business professionals – I have been LOOKING for a book that integrates 2014 digital media ( LinkedIn, Google+, Twitter, blogs, websites ) into networking and business development. 90% of the best selling networking authors do not get how to truly integrate digital media into the workday. Andrew Dietz gets it and he NAILS IT in this book. What’s the best content, how to share it, how to mine social media platforms for leads and HOW to make connections. It was a cool breeze on a warm summer’s day – well more like blessed oxygen in a suffocating world of social business skeptics .
It’s the 21st century people, lets networking using today’s tools. The result, better business.
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