Sunday, August 2, 2015

Networking Must-Read: Give and Take by Adam Grant

GiveandTakeLinkedin

The greatest lie ever told about networking is that a great networker is master of the present moment - that fortune favours only the brash and bold.

Being a life-long student of networking I have observed that the true master is one who transcends time and space to stitch together past, present and future for the purpose of creating value. Let me digress in a little nerdery for a moment....

Dr. Who is the greatest networker. Ever. 

Fuelled by curiosity, his super power is not the time machine he uses. Nor is it his virtual immortality, yes he's lived 13 lives since we Whovians have been following his exploits. It's how he manages his network. Giving first, saving civilizations then engaging the wisdom of and calling for help from those he's worked with when needed. When critics wonder what about this low-budget, campy crusader could possibly captivate humanity for over 50 years? It's not the swashbuckling but rather the connections he makes, the relationships he builds and what he does with them that endures. Life and work for us can be as adventurous should we choose....but on to the book....

Written in the context of this digital age, technology is something older best-selling networking books in the world only touch on and Adam Grant full immerses you in. Most importantly he addresses the elephant on the room that others do not, LinkedIn IS inextricably part of business networking right now and we need to pay attention to the internet of things to come.

Why is this the most-read book by successful people?

I love that this is on the reading lists of the world's business publications and the nightstands of successful people I know. Why? Because it's for people who value relationships, integrity, character - who understand that life is not short - it's long. Too long to think 'hunting' but too short to think 'farming' too. I love that it profiles people at all stages of career and life. Discusses the thorny issue of how to give and take credit at work, manage yourself as you ascend the ranks and most importantly, how to manage an established network.

The BIGGEST value of this book

Are you stymied about networking time management? Don't think you have time to network? You'll learn how to allocate time between meeting new people, keeping in touch with those around you and those you've lost contact with. This is the ROI of a network and you'll finish it with the tools to finally know where your biggest value is right now, and how to engage them.

The subtly of dealing with people is what will impress you about this book. Chapters on what the value of and how to master 'powerless communication' is a must have skill in today's influence economy. As our own career evolves, the insight to conduct 'motivation maintenance' on yourself highlights something that people often overlook - relationships change over the years too.

What makes this mandatory reading for the thinking class is the answer to an age old question - how do I give without being a pushover? This New York times article featuring the author on 'giving to get ahead' was one of the most-read articles of the year. Those who like to network and can't find the time will find an added bonus in the concept of the "5 minute favor".
You'll gain vital insight into
givers, takers and those in between. It's a vital and valuable read for seasoned professionals and new graduates alike. And it's been endorsed by my top two authors of the past few years: Susan Cain, leader of the Quiet revolution to regain strategy, dignity, sanity in business. And  Daniel Pink author of 'To sell is human' on how we ethically influence in this digital and connected age.

Enjoy this very quick video on the power of moving between time and space in your network by activating the power of weaker and dormant ties.

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  3. Hey Paul,

    Great post. I hadn't heard of Adam Grant's book until I saw you post. I really like the idea that this book is on very successful people's reading list because I have been researching a lot about networking events in NYC and trying to build up my network. That just tells me I'm on the right track by valuing relationships and real connections.

    Hope to connect with you too!

    Thanks,
    Dennis

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  27. If you’re aiming for more sales, giving out affiliate codes or tracking links is an easy way of seeing how much is being generated from influencers. Depending on what type of influencer you’re looking for, a seasoned one will be able to show you a press kit that contains a portfolio of their work. The more you invest in an influencer, the more you’ll want to vet them. Does the influencer already post about similar things to your service? For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat. If you have the time and money, consider setting up a formal ambassador program.
    No matter if you are a beginner marketer or an expert in influencer marketing, you will find Moonio to be both intuitive and easy to master. With MuseFind, you can identify key influencers, contact them, get featured in their content, and grow your brand. In 2018, Benefit launched the #BenefitClubPink hashtag and managed the influencer campaign using Tribe Dynamics. This led to $36.5 million in earned media value and they were able to add new micro-influencers to their program while retaining the current ones as well.
    The characters are usually identified as models, singers, or other celebrities. Their creators write their biographies, conduct interviews on their behalf, and act like the characters themselves. Lil Miquela was a realistic virtual influencer which prompted curiosity and speculation until it was learned that she was created by advertisers. Influencer fraud was estimated to cost businesses up to $1.3 billion, about 15 percent of global influencer–marketing spending. Research in 2019 accounted only for the calculable cost of fake followers. Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. https://www.reviewengin.com/category/influencer-marketing/

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  28. Your campaign’s overall creativity rating is the average of the scores of each dimension. By comparing the scores of different campaigns, and analyzing the budget and sales effectiveness for each, you can improve your ability to predict the likely effectiveness of your creative ads and make smarter investments. If your brand is looking to grab your audience’s attention maybe the best way is to create simple imagery. Showing how basic or advanced your product can be for customers can be the reason why they do or don’t buy from you.



    Social Media platforms have grown in popularity and, with this new trend, came advertising on the platforms. Placing promotional ads on these well-liked sites is great as you can target demographics more closely than ever before. You can choose your age bracket, interests, locations, and so much more with only a few clicks. Any advertising activities online like display advertising, PPC, Social Media advertising, etc. This form of advertising is cheaper and easier to track so it has become a more widely used form of marketing.



    InfluencerActive is selling the services of business influencers on LinkedIn so brands and individuals can amplify their content. Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual, or sound elements. Their production quality is high, their dialogue is clever, their color palette is original, or their music is memorable.

    Add one piece of code to your site and Google will take care of the rest, allowing you to grow your business. If you’re using Gmail or any other Google service, you already have one. If not, just click to sign up and we’ll help you create your new account. Easily and conveniently claim prominent shelf space in the digital aisles of 700+ retailers and nearly 65,000 stores on our platform with one campaign.

    Importance Of Advertising In Business

    For example, give them a free $10 gift card bonus when they purchase a $100 gift card. Put up signs around your business and posts on your social media pages calling attention to this promotion. Hyper local businesses may get good ROI by placing small ads in church bulletins. And there are neighborhood community sites like Nextdoor , which also offer sponsored posts for neighborhood businesses. Print up small items like magnets and pens with your business name, logo and contact information to hand out to customers at local events or when you visit their homes to provide service. https://www.reviewengin.com/category/advertising/

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  29. The first time Clairol asked this question in 1957, the answer was 1 to as in, only 1 in 15 people were using artificial hair color. Just 11 years later, the answer was 1 of 2, according to TIME Magazine. The ad was apparently so successful that some states stopped requiring women to denote hair color on their driver's license.

    Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and to be the best, your ads need to stand out from the crowd to get noticed. Whether you plan to use exclusively free tactics, or want to supplement your paid efforts, we hope these ideas help! Alternatively, you may consider hiring a free marketing mentor to guide you through building and deploying strategic PPC campaigns.



    Restaurants can increase sales using organic advertising which is free or very little cost. Restaurants can take advantage of search engines, social media platforms and other online sites to reach their potential customers. Restaurant do digital marketing on social media, email and mobile platforms to engage with customers and drive visits to the business. Leveraging search engine optimization of the restaurant website and local directories, the business can increase online visibility which helps with being found by online customers. Internet advertising took root in the mid 1990s with the launch of "banner" advertisements for various telecommunications companies.

    Promote your blog posts, which drive traffic to your website. Repurposing existing content is a great way to get more mileage out of content you already have — for free. Whether it’s polishing up an outdated blog post or turning an existing ebook into an email course, repurposing gives you more opportunities for exposure to whole new audiences.



    Start personalizing the full experience for your prospects and customers. By fully embracing personalization, you can create an experience that feels unique and specific to your user. Restaurants can increase takeout sales by building a functional website with online ordering and leveraging multi-channel marketing via social media, email and mobile channels. NGAZE is the best platform to run multi-channel promotions with ease. To stay top-of-mind requires an ongoing conversation on relevant topics in addition to the regular posting of food specials and deals that customers see. https://www.reviewengin.com/first-steps-to-building-online-business/

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