Saturday, March 19, 2011

Zilch: The Power of Zero in Business - Nancy Lublin

As someone who works in non-profit
I'm supposed to love Dan Pallotta's "Uncharitable"

He was given a huge plenary spot a
t Canada's biggest fundraising conference this past year. Rave reviews but my challenge is that I find his message important, very valid but pointless.

Yes the non-profit sector is of huge value.
Yes the people who work in charities should be paid more and respected for their contributions.

Yes governments and the public should be more understanding of the cost to make change.
But that's not how the world works.
Things that should be, may never be.

Like how the nice person in high school never got any dates.

Enter Nancy L
ublin and her new book. What the?! Nancy why do non-profit types always have to be iphone-twitter-hippy types riding their bicycles down a hallway?!!?
Ok, that's better thank you.

for profit people are always telling non-profits "you could learn something from us".

Kind of like how your mom always tells you ...
"you could learn something from your cousin Harold/Esther - he/she's a doctor/lawyer"

But in fact Harold/Esther is always in debt, owns a too-big house, drives a 7 seater Escalade alone and has never helped anyone in this world besides themselves.
Meanwhile your Aunt C
harity has always owned her own business, has traveled the world and drives a Prius when she could drive a Benz and helps others every single day of her life.

Not only will for profit folks get a lot out of this book but non-profit folks will get to take a look at where we excel and often forget to take credit. In Lublin's own words:

"Simply put, really great not-for-profits are brilliant at doing more with less.
We understand the power of zero
We motivate employees to work past five o'clock with commitment, creativity
and passion totally disproportionate to their tiny salaries.
We engage our board members to truly add value to our companies.
We don't pay them a dime - and actually, most of them pay us!

We skillfully land donors (aka customers) with an artful ask and the promise of getting almost nothing in return other than the knowledge of - and warm fuzzies from- doing something good.

We manage volunteers and get them to produce amazing results-
say, houses or playgrounds or millions of dollars in revenue-
without a competitive interview process, financial compensation,
or the threat of termination

Hell yeah!!

You just won't be proud when you read this book.
You'll pick up a ton of good stuff you can use at work and in your professional life.

Fun features:
- Get more work and loyalty from your employees
- Get more from engagement from your board
- Communicate wit
h your donors/customers better
- Get more results and communicate better with boomer/millennial volunteers/employees
- 11 questions at end of chapter is better than traditional summary sections
- Case studies and secrets of how the best brands get results
- Master storytelling and relationship building for the purpose of closing
- DO MORE with LESS ( isn't that the mantra these days? in this book is how )

Ok ok, Palotta's book is really good. But it's a call to arms.

This is a working boo
k for all that will help you get results.

You tell 'em Nancy!

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